ENID, OK - Last Fall signs went up at the Enid Crossing shopping center that Five Below would be Coming Soon in the Spring of 2021. The discount retailer will occupy the space vacated by Rue21. Enid Crossing opened in 2013 in the old Homeland location with rue21, T.J.Maxx and PetSmart.
The new store has been running ads on national employment websites looking for managers and employees. They are located at 3828 W. Garriott. Learn more about the company at FiveBelow.com.
Five Below is a leading high-growth value retailer offering trend-right, high-quality products loved by tweens, teens and beyond. With most items priced $1-$5, and some extreme value items priced up to just $10.
They sell the newest, coolest stuff across 8 awesome Five Below worlds: Style, Room, Play, Create, Party, Candy, New & Now and Tech.
Founded in 2002 by David Schlessinger and Tom Vellios, the pioneers of the now defunct Zany Brainy toy chain, the company is headquartered in Philadelphia, Pennsylvania and has 900+ stores in 36 states.
The company opened 150 new stores in 2019 and mapped out plans for another 180 in 2020. Each store averages 8,500 square feet. The company posted 2019 sales of nearly $1.85 billion, up 18% over the year before and more than double from 2015.
Eventually, Five Below aims to have 2,500 U.S. locations and go international. The company is also toying with a move to a slightly higher price point, currently operating six Ten Below stores at cities on the East Coast.
The chains marquee products capitalize on fads and quirky buys, but the stores still carry a wide variety of merchandise and practical items, including electronics and fitness equipment. The chain’s website touts an “amazing experience with unlimited possibilities,” and its stores are lined with slogans such as “$1 stuff: As close to free as it can be!”
In 2018, Five Below was one of the first to spot the fidget spinners trend, and it was early to the make-your-own slime craze, after one of its buyers noticed that sales of Elmer’s glue had shot up. (It is a key ingredient in slime.)
Five Below also has items for grown-ups, including cucumber face-masks, yoga mats, storage bins, greeting cards and vintage candy from Mike and Ike fruit-flavored chews to Goetze’s Caramel Creams. Unlike other bargain stores like Dollar Tree or Family Dollar that focus on necessities such as laundry detergent and toothpaste, Five Below is the place to come to find things you didn’t know you wanted, such as squeezable foam toys called “squishies” that have gone viral on YouTube.
