Developing a Credible Marketing Plan & Budget
Thursday, September 3 from 11:30am - 1:00pm
Lunch Buffet - Enid Convention Hall, 4th Floor
Free for IGE Members
$15 for guests
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If you want marketing to be taken seriously within your organization, you need a solid plan and realistic marketing budget. In Lori Philo-Cook's presentation, you will get a step-by-step plan for developing a credible marketing plan and budget for your business. She will discuss the seven elements of a marketing plan that she recommends, honed over many years of developing marketing plans for financial institutions. Finally, Lori will discuss the seven steps to develop your plan and budget. You’ll get a quick overview of common ways to organize your written plan and common budgeting methods.
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Lori Philo-Cook, CFMP is the owner of InnovoMarketing, where she helps financial institutions with a variety of marketing and communications projects and conducts marketing workshops for community banking organizations. She has over 25 years of experience managing marketing and public relations for community banks and is especially passionate about branding, integrated marketing, employee engagement and quality service. Lori is a Certified Financial Marketing Professional, has a BA in Communications from Oakland University in Rochester, MI and a MA in Communications from Wayne State University in Detroit.
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Register for a seat here or pay at the door.
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Inspire Greater Enid is an association of professionals involved in the communications and marketing fields in Northwest Oklahoma. It is the source for everyday information, resources, education, training and professional networking for marketing and communications professionals in Greater Enid.
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Learn more about Inspire Greater Enid.
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